Black Fox
Motors.
Creative direction for a premium automotive brand — aligning its website, identity, photography and film with the calibre of the cars and the expectations of their buyers.
UI/UX · Tilda · ReactDesire meets
the details.
I worked as Art Director at Black Fox Motors from May 2024 to September 2026. The brief was to bring the brand’s visual identity and perceived quality up to the level of the premium cars it sold. That meant understanding the vehicles, the business and, above all, the customer.
I created the website, branding and key visuals, developed the Telegram and Instagram presence, and produced promotional materials, photography, short-form reviews and full-length films. I also introduced consistent vehicle specification presentations to help buyers explore each car clearly.
Let the cars
set the tone.
I developed a consistent approach to location, lighting, preparation and retouching, aiming for magazine-quality images. The same standard shaped the website and promotional materials: every touchpoint needed to feel appropriate to the product and its customer.
From a car’s specs
to a clearer decision.
Import costs depend on more than the purchase price. The calculator brings vehicle parameters and the costs associated with import into a single scenario, reducing the need to assemble those inputs across separate tools.
The interface accepts engine power, displacement and year of manufacture, with price and import-purpose inputs. Try the working module below: it includes EUR/RUB conversion, a cost breakdown and vehicle-specific mobile.de search links.
- 01 / Specify
Define the vehicle.
Start with make, model, year and engine details so the context of the estimate is explicit.
- 02 / Understand
Break down the costs.
Present the purchase price alongside customs duties, utilisation fees and associated expenses.
- 03 / Explore
Connect the next step.
Use vehicle parameters to continue market research through matching mobile.de search links.
A stronger presence.
Online and in print.
During my time at Black Fox Motors, average online reach grew by approximately 40%. The redesigned website generated around 10 vehicle-import enquiries per month, compared with none before the update. Sales increased by approximately 20% over the period.
These are approximate business figures from my experience in the role, not an isolated measure of design impact. Changes in duties, fees, prices and vehicle availability also influenced results in a volatile market.
Photography became
a signature.
My photographs were selected for Auto.ru Magazine’s “Most Beautiful on Auto.ru” series six times, alongside features on the BMW M5 Touring and Carlex G-Vintage. Inside the company, the work was printed on 200 × 100 cm canvases and displayed throughout the office.
Some prospective buyers initially thought the photographs were AI-generated — a reaction I took as a compliment to their finish. The images were photographed and retouched, with careful attention to the car’s preparation, location and light.
Our wider promotional work included collaborations with automotive creators Eric Davidich and Alexey Mercedes. For me, the principle remained the same: understand the brand, its product and its buyer, then make the presentation live up to all three.
Explore the published photography